Norway Women's Soccer Satire Slams Stupid SI Sexists: Learn to Use Irony to Make Haters Look Silly

When mainstream media spews ignorant views, what can you do? Well, the Women's Soccer national team from Norway decided to show just how stupid it is to assume that women can not compete in sports as compelling entertainers and dynamic athletes. They made this hilarious video (below) in response to commentary from a Sports Illustrated columnist about the Women's World Cup not being worth watching, (and going further to say all women's sports are not worth watching). The video demonstrates a classic creative tactic for dealing with dummies--just pretend all the absurd assumptions are true by dramatizing the idiocy to reveal the ignorance for what it is--and it is truly hilarious.
This video makes a merry model for media literate civic engagement that advanced teens and young adults could enjoy trying out as a way to address ignorant views on issues they care about. I recommend analyzing this video by focusing on these two questions:

• What ignorant assumptions about women soccer players and athletes are ironically portrayed in the video?
• What techniques does the video use to deliver the irony (discuss each joke)?

Satire often involves flawlessly portraying a respected style of communication, here an investigative news report expose', and requires characters to perform absurdity as if it were commonplace (which isn't so hard since it so often is!). There are many excellent guides on the web for composing satire (get started with this or this). After analyzing this video, I think it would be a blast to ask your learning group to make their own satirical video or skit to make the haters look silly (call the assignment: Make the Haters Look Silly).

Check out ideas for making satirical takedowns of haters after the jump, but before that, I just have to say that this flagrant sexism from Sports Illustrated isn't a huge surprise. Still, it's especially infuriating amidst the most exciting FIFA Women's World Cup yet (and this is from a die hard Michelle Akers fan who has been following since its inception in 1991). The U.S. women just found their groove tonight in an inspired win over Germany to advance to the final, and my whole household of extended family was rockin! My brother made us all jerseys with different players (mine is an Akers throwback and my two year old daughter wears Wambach!), and we have loved seeing women from all over the world leave it all on the field in dazzling displays of passion and skill. So, this next video isn't as great for media literacy development (the style is simple snarky sarcasm rather than elaborate satire), but the snark is so satisfying to see after enduring the news about mainstream media missing the boat (and worse), again. As a special treat, just for the laughs and retribution, enjoy this clip reuniting ex-SaturdayNightLive news anchors Amy Poehler and Seth Myers in a rant against ignorant attitudes about women's sports.
[AFTER THE JUMP, ideas for creating your own satirical responses to ignorant views prevalent in media and society]

Dances with Xenophobes & Eating the Racist Banana: Laughter Trumps Hate in Civic Action on Viral Video

What do you do when you feel disrespected by the views of a protesting crowd making a spectacle of their intolerance? In the face of insults from southern California protestors demanding tougher illegal immigration enforcement, the guy in the first video discussed below decided to burst into a joyful dance and wave a Mexican flag to elicit enthusiastic responses from passersby. This video makes a great discussion piece about the power of joy and laughter to subvert angry media messages.


People in the U.S. exercise their rights to free speech and public assembly, which includes protests expressing intolerant, racist and xenophobic views. When we encounter such expressions that oppose the basic notions of tolerance and respect upon which we design education for participation in pluralistic democracy, what can we do? We can talk back, fighting fire with fire, showing the same passion and outrage in expressing our own beliefs. But is anger as good as laughter for combatting hate?

The video above had been uploaded by an angry protestor to make fun of the joyful dancer, but was picked up by news agencies and blogs that celebrated the dancer's action, making this a rich topic for exploring the potential for using humor to counter intolerant views in civic action and viral video--and it offers great connections for considering core media literacy concepts of author's purposes versus the different ways people may understand, and repurpose, messages. The notion of humor trumping hate in public performances caught on video reminded me of a favorite moment for comparison where, last year, angry soccer fans directed racist chants at Barcelona FC star Dani Alves, and then this happened:

Meu pai sempre me falava: filho come banana que evita cãibra rsrs, como adivinharam isso? hahaha 🙊🍌🍌🙊 #somosmaisqueisso#ficaadica

A video posted by DanialvesD2 My Twitter (@danid2ois) on Apr 27, 2014 at 3:26pm PDT

As shown in this second video, when someone throws a banana at Alves while he prepared to take a corner kick, instead of responding with anger or leaving the field as other stars have done, Alves picked up the fruit, peeled it and ate it, then kicked the ball to resume play. Here, instead of a user-generated video involving everyday folks picked up by mass media, we see competing messages of hate and humor from sports fans and a celebrity athlete broadcast in mass media, then excerpted for viral sharing by bloggers and digital media users. Last spring when this happened, Alves posted the video on Instagram, and he and his teammates and celebrity friends began to circulate their own viral tweets and Instagram posts with pictures of themselves and their families eating bananas with the hashtag #weareallmokeys and #SayNoToRacism. What a way to take the sting out of that insult!

[More after the jump with suggestions for leading analytic discussion and follow up production activities for young adults in any learning setting interested in understanding how to construct effective counter-messages in digital media and how to engage in civic action...]

Wilmore asks, "Doth we protest too much?": Media Literacy and the State of the Black Protest OR "Trying not to get shot on our way to work"

With the Department of Justice report on the Investigation of the Ferguson Police Department released this week, media literacy educators everywhere should be supporting learners in analyzing how news producers and audiences are responding and representing the findings in relation to media representation of race and social justice. Beyond analysis, it is vitally important for students to see how their work and participation matters.

On the Harry Potter Alliance's successful protest of Warner Bros. to ensure all chocolate with Harry Potter's likeness was fair trade, Wilmore quipped:
"After Ferguson and Garner, it bugs me a little bit that in 2014 this is the only chocolate that got justice... But my point is, they succeeded. Okay, so they can work. There is hope."

Without a connection to civic engagement, media literacy analysis can lead students to feel cynical about their own power to make change. But often, learners are already cynical about politics and have little awareness of how their own participation, online and off, can and does have an impact. In this post, we'll look closely at some comedy about anti-racism protests to start discussion of our own feelings about civic engagement. On his debut show on MLK day, Nightly host Larry Wilmore posed questions about the "State of the Black protest." Just as Wilmore used his jokes about protests to set up the topic for his panel, the segment offers media literacy educators a compelling way to engage learners in media analysis of Wilmore's comedy to launch subsequent discussion of how students feel about protests, which are media events themselves, and about other forms of engagement for emerging digital citizens.

Wilmore's humor considers both cynicism and hope for effective civic action while provocatively connecting to issues of social justice and race representation in media. Through analyzing the following segment (posted with suggestions after the jump), your group will be primed to discuss a range of questions linking their media literacy with civic engagement: What issues are worth public protest? What can/do/should protests achieve (expression of outrage, articulation of demands, public awareness, tangible change, an outlet to diffuse violent uprising)? What methods should protests take (including in the digital sphere)? What level of disruption of daily life do protests merit? How/when should news media cover public protests (and when should you spread the word or participate)? Can protests today address race issues effectively? What other sorts of civic action can make change in response to public issues, particularly issues involving Black men and law enforcement? How does your digital participation matter when you represent yourself and your views, and when you pay attention, comment, share or otherwise engage with these issues? Suggestions and examples for connecting media analysis of the clip to these larger questions about civic action, social justice, race and media representation--all appear after the jump below the embedded clip.