Showing posts with label taste cultures. Show all posts
Showing posts with label taste cultures. Show all posts

Monday, June 22, 2015

Louie Juxtaposes High & Low Brow Performance Inspiring Perspective on Each

Why are we watching sitcoms and reading comics in class? Am I really learning something important by talking about movies and memes? Students can be just as confused about the prospect of studying popular culture as teachers committed to the canon of great literature in a given discipline.

Rather than arguing the case or justifying pop through analysis, I suggest jumping into the confusion with a clip from Louis CK's show that puts the pleasures of high art in sharp relief against a backdrop of grotesque burlesque. Use the clip below from Louie to discuss the following important questions for media literacy (that can apply in any media analysis):
  • How and why do different people find pleasure (or revulsion) in this media text?
  • What does pleasure from this media text afford the individual (do for you or for other people)--personally, socially and culturally?
  • How might this media text appeal differently to members of different taste cultures or discourse communities (groups with identities built around common ways of thinking, appearing and communicating; e.g., fans of Louie, art aficionados, homeless advocates, high school teachers, media literacy educators, etc.)? Why?


Now that is a way to kick off a discussion about taste cultures! Asking these sorts of questions lead to discussion of how culture constructs identities and the role our tastes play in the friends we make, the jobs we pursue, and the parts of the world we explore or avoid. In addition to using the questions above to examine the contrast between each of the performances in the clip, the violin player's and the homeless man's, it's also worth exploring how each comments on the other through their juxtaposition. For me, the classical beauty of the violin piece creates an almost operatic, tragic quality to the homeless man's bath, and gives me ethical pangs about how we can enjoy and spend money on such high art while people we pass everyday on the street continue to suffer such indignity. The homeless bath also has its own beauty and honesty, and absurdity that is as hard for me to turn away from as it is to look at. It makes me think of all the ways we find pleasure in watching others suffer, especially in online video, and the presence of the violinist makes me wish I could overcome or transcend those impulses--but the honesty and brazen display of vulgar and debased humanity in the homeless man's public shower makes me marvel at his resilience and value his display as somehow noble, and I begin to re-imagine my sickened guffaw as a new kind of laughter, rather than laughing at him, laughing with the homeless man at the absurdities of elevated culture and taste itself. Anyhow, you can see how articulating responses to the clip might get interesting and lead to some discovery about your own and others' tastes.

[AFTER THE JUMP, I suggest having learners create their own high/low culture video mashups, and discuss moving beyond historical tension in media education]

Tuesday, February 25, 2014

Ads You Can't Skip: Sitcom Weaves Plot Around Seamless Product Integration

Even if you zip through the commercials with your DVR or block ads on your web browser, Fox’s hit sitcom New Girl shows us that there’s a good chance your favorite characters themselves are trying to sell you stuff within the programs and content you love.

Maybe you’ve accepted or gotten used to product placement as necessary to help fund your entertainment—maybe even retro-product placement won’t seem so weird in a few years (see our discussion of the Colbert Report’s treatment on this previous post). But product integration is a level beyond, where characters and shows actually deliver the product pitch as a “seamless” part of the plot. The opening clip from the New Girl episode that immediately followed the Superbowl kept the focus on the ads with Ford Focus focused jokes. Focus Jokus, Hokus Pokus…roll clip! [after the jump]