Maybe you’ve accepted or gotten used to product placement as necessary to help fund your entertainment—maybe even retro-product placement won’t seem so weird in a few years (see our discussion of the Colbert Report’s treatment on this previous post). But product integration is a level beyond, where characters and shows actually deliver the product pitch as a “seamless” part of the plot. The opening clip from the New Girl episode that immediately followed the Superbowl kept the focus on the ads with Ford Focus focused jokes. Focus Jokus, Hokus Pokus…roll clip! [after the jump]
