Norway Women's Soccer Satire Slams Stupid SI Sexists: Learn to Use Irony to Make Haters Look Silly

When mainstream media spews ignorant views, what can you do? Well, the Women's Soccer national team from Norway decided to show just how stupid it is to assume that women can not compete in sports as compelling entertainers and dynamic athletes. They made this hilarious video (below) in response to commentary from a Sports Illustrated columnist about the Women's World Cup not being worth watching, (and going further to say all women's sports are not worth watching). The video demonstrates a classic creative tactic for dealing with dummies--just pretend all the absurd assumptions are true by dramatizing the idiocy to reveal the ignorance for what it is--and it is truly hilarious.
This video makes a merry model for media literate civic engagement that advanced teens and young adults could enjoy trying out as a way to address ignorant views on issues they care about. I recommend analyzing this video by focusing on these two questions:

• What ignorant assumptions about women soccer players and athletes are ironically portrayed in the video?
• What techniques does the video use to deliver the irony (discuss each joke)?

Satire often involves flawlessly portraying a respected style of communication, here an investigative news report expose', and requires characters to perform absurdity as if it were commonplace (which isn't so hard since it so often is!). There are many excellent guides on the web for composing satire (get started with this or this). After analyzing this video, I think it would be a blast to ask your learning group to make their own satirical video or skit to make the haters look silly (call the assignment: Make the Haters Look Silly).

Check out ideas for making satirical takedowns of haters after the jump, but before that, I just have to say that this flagrant sexism from Sports Illustrated isn't a huge surprise. Still, it's especially infuriating amidst the most exciting FIFA Women's World Cup yet (and this is from a die hard Michelle Akers fan who has been following since its inception in 1991). The U.S. women just found their groove tonight in an inspired win over Germany to advance to the final, and my whole household of extended family was rockin! My brother made us all jerseys with different players (mine is an Akers throwback and my two year old daughter wears Wambach!), and we have loved seeing women from all over the world leave it all on the field in dazzling displays of passion and skill. So, this next video isn't as great for media literacy development (the style is simple snarky sarcasm rather than elaborate satire), but the snark is so satisfying to see after enduring the news about mainstream media missing the boat (and worse), again. As a special treat, just for the laughs and retribution, enjoy this clip reuniting ex-SaturdayNightLive news anchors Amy Poehler and Seth Myers in a rant against ignorant attitudes about women's sports.
[AFTER THE JUMP, ideas for creating your own satirical responses to ignorant views prevalent in media and society]

Classing up the Winter Olympics with Onion Satire

With all the TV coverage focused on national identities and the satirical news taking shots at the whiteness of competitors while sending up the anti-homosexual policies of host-nation Russia amidst all of the usual gay stereotypes associated with the winter games (see any Colbert Report or Daily Show over the past few weeks), it's easy to overlook the socio-economic issues involved in the Olympic dream. Bring class back into your class discussion of media representation and reality with this poignant headline and short article from the masters of satire at the Onion (click link to see article):

Winter Olympics Inspire Nation’s Youth To Try Sports Their Parents Can’t Afford

Who can afford to go for the gold?

Just before this article cracked me up, I watched NBC do a short piece tallying the cost of Bode Miller's skiing equipment, which they estimated in the hundreds of thousands of dollars. It's not like the money issue is subtle in Olympic coverage--with all the sponsors, the talk about the costs of bobsleds, etc. However, seldom do we see the equipment costs connected with the opportunities for people to compete or enjoy participating in the featured sports (and even more rare is any connection made between such class issues and nationality, or race, or gender). So, here's an easy way to start the conversation through a bit of satire about media construction of heroes, and unreachable desires--and the Onion's framing within parent-child tensions around money makes this an accessible piece for middle school through college age students in social studies, English, or media studies settings.

The Big Game That Shall Not Be Named (For Fear of Trademark Infringement Litigation)

Trademark law in the U.S. is copyright's badass older brother who doesn't want to hear you whining about fair use or parody--he doesn't care if you're kidding or adding value--because he said shut up because he came first and because he said so. This Colbert Report segment highlights the absurd power of intimidation that trademark law gives to big companies along with all the rights reserved to control the names of the culture we buy into. Wait, you mean we risk getting sued out of existence for mentioning the name of the most watched annual media event in the world?!? Viacom thinks so...

Stephen Colbert's coverage of "Superb Owl" satirizes trademark litigation.

U.S. trademark law is a tricky thing, and different from copyright. The distinction is something important for all of us who say or post anything online or make anything for a public audience--because ignorance of the law is not a defense! So, try using the Colbert clip above as a springboard to some research to find out when you can and can't say...